Emotion-Oriented Design for
Amazon Music Mobile App
Role: UI/UX Designer | Team: Esther, Becky, Anne, Jeany | Duration: 4 weeks
Project Summary
This project was a 4 week design sprint with Amazon Music, during which our team of 4 designers were tasked with designing futuristic experiences for Amazon Music users. To tackle this challenge, My team and I created innovative, emotion-centered designs to appeal to the preferences of avid, Gen-Z music listeners.
Design Challenge:
How might we design a concept for listeners that highlights Amazon Music’s unique offerings, while also integrating digital experiences provided by new and emerging technologies?
Solutions:
Recognizing the close tie that many users mentioned between emotion and music listening, our team decided to create emotion detection features that would enhance users’ listening experiences.
Through our research, we noticed that a lack of personalized content was a significant pain point– therefore, we implemented an AI generated playlist to alleviate this frustration.
Lastly, we noted that users really enjoyed being able to interact with peers on competing music streaming apps, so we looked for unique ways to add in social interaction elements to Amazon Music.
Design Process - How did we apply our design solutions?
Initial Research
To better understand our users, our team conducted 57 surveys as well as 9 user interviews with our target audience: avid Gen-Z music listeners.
Our research centered around finding out how music affects participants’ moods, as well as different pain points they experience when using music applications. Talking with our participants helped us understand the high value that people have for customizability/personalized content, and the frustrations many have regarding finding new music, or music that suits their mood.
Site Mapping + Sketching
Following our research phase, our team came together to ideate design solutions by sketching. We also made use of a site map to visualize what might be the best way to prioritize emotion, social activity, and personalization, the most valued aspects mentioned by users.
Hi-fi Mockups + Prototype
Key Takeaways
Throughout our month-long design sprint, our team learned a lot in terms of designing for mobile interfaces, interactive design, as well as teamwork.
Some key takeaways from the project are:
Getting users’ opinions regarding streaming services outside of music gave us a more wholistic understanding
Users deeply value personalized content
Working a team of designers with diverse backgrounds brought out more unique ideas and opinions